SKM
A store where the product is the only thing that matters and the lighting makes certain of it. Every beam aimed, every contrast ratio considered. A full retail fit-out in Mexico City, CDMX. CRI 95+ display specification, 0-10V control.
The same object, under different light, commands a different price.
Retail lighting is not about illuminating a space it is about directing attention. At SKM, every track head was aimed individually at a specific product or display surface. Beam angles were specified tight 15° to 24° to produce sharp, focused light pools with minimal spill between zones. The result is a store floor where the eye moves instinctively from product to product, guided entirely by light.
General ambient illuminance was held deliberately low, creating a strong contrast ratio between background and display that makes merchandise read as premium. All track heads were specified at CRI 95+ to render materials, colours, and finishes accurately because a product that looks different in store than it does at home is a product that gets returned.
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Every fixture chosen for a reason.
Every fixture chosen
for a reason.
